Matt Litter, President, Litter Quality Propane
Irene Corey Costumes Client
When Matt Litter of Litter Quality Propane in Chillicothe, Ohio contacted me about giving birth to Buster the Buffalo, my first step was to listen. There were so many questions to ask, so much to understand about the evolution of this beloved beast. Matt Litter had found http://www.irenecoreycostumes.com on the web and liked the quality of what he saw in our portfolio. We discussed similar costume ideas, such as Lion Cowboy and T-Bone Long Horn—and how he felt Buster would strengthen his company brand.
Here was my beginning checklist as the concept for this furry friend began to take shape. He must: 1. Stand on two legs. 2. Show the Litter logo prominently. 3. Appeal to all ages without scaring the little ones. 4. Be adorable, memorable and approachable.
Matt Litter talked with such pride and heart about his respect for his Grandfather, who started this successful family-owned business as a coal company in Chillicothe Ohio in 1928. “Now is the time to reach out to our community in a fun and friendly way,” expressed Matt. “We have never had a mascot costume before.” Matt envisioned a buffalo mascot in keeping with the company’s branding–and sent great pictures of majestic buffalo. In fact, Matt’s family owns a herd. He imagined a big friendly smile with a western or “Old West” theme. He even plans to publish a children’s coloring book. So, stay tuned. . .
Bringing Buster to Life:
As I sketched, he just seemed too realistic. He needed to project a personality and whimsy with an infectious, bright, friendly smile. I found inspiration from Beauty and the Beast and I revised the pencil sketch four more times. I revised the preliminary clay sculpture form at least three times. We placed the company logo on the back of his vest in beautiful, custom embroidery. And the yellow color used is the same used on the propane tanks. Buster would definitely humanize the brand and the service image.
We also had to rethink his fur. In fact, this custom-made main of buffalo fuzz atop his head seemed to create his personality instantly.
Be sure to find Buster on our Facebook page and on the Litter Quality Propane page. Or, visit him in person during the Southern Ohio Home and Garden Show-– April 9, 10a.m.-11a.m. Join us at the Ross County Fairgrounds near Chillicothe, Ohio. Please contact Litter Quality Propane for more information. Bring the kids and take a picture with Buster!
All rights to Buster Buffalo image and costume are owned by Bob Litter’s Fuel and Heating Co., and cannot be use without written permission.