Buster the Buffalo Ignites Excitement at Midwestern Propane Company!

“This costume is incredible! The new fur made all of the difference and really brought out your essence. You really hit this one out of the park! I can’t be any happier with the results.”

Matt Litter, President, Litter Quality Propane

Irene Corey Costumes Client

When Matt Litter of Litter Quality Propane in Chillicothe, Ohio contacted me about giving birth to Buster the Buffalo, my first step was to listen. There were so many questions to ask, so much to understand about the evolution of this beloved beast. Matt Litter had found http://www.irenecoreycostumes.com on the web and liked the quality of what he saw in our portfolio. We discussed similar costume ideas, such as Lion Cowboy and T-Bone Long Horn—and how he felt Buster would strengthen his company brand.

Here was my beginning checklist as the concept for this furry friend began to take shape. He must: 1. Stand on two legs. 2. Show the Litter logo prominently. 3. Appeal to all ages without scaring the little ones. 4. Be adorable, memorable and approachable.

The Challenge:

Matt Litter talked with such pride and heart about his respect for his Grandfather, who started this successful family-owned business as a coal company in Chillicothe Ohio in 1928. “Now is the time to reach out to our community in a fun and friendly way,” expressed Matt. “We have never had a mascot costume before.” Matt envisioned a buffalo mascot in keeping with the company’s branding–and sent great pictures of majestic buffalo. In fact, Matt’s family owns a herd. He imagined a big friendly smile with a western or “Old West” theme. He even plans to publish a children’s coloring book. So, stay tuned. . .

Bringing Buster to Life:

As I sketched, he just seemed too realistic. He needed to project a personality and whimsy with an infectious, bright, friendly smile. I found inspiration from Beauty and the Beast and I revised the pencil sketch four more times. I revised the preliminary clay sculpture form at least three times. We placed the company logo on the back of his vest in beautiful, custom embroidery.  And the yellow color used is the same used on the propane tanks. Buster would definitely humanize the brand and the service image.

We also had to rethink his fur. In fact, this custom-made main of buffalo fuzz atop his head seemed to create his personality instantly.

Be sure to find Buster on our Facebook page and on the Litter Quality Propane page. Or, visit him in person during the Southern Ohio Home and Garden Show-– April 9, 10a.m.-11a.m. Join us at the Ross County Fairgrounds near Chillicothe, Ohio. Please contact Litter Quality Propane for more information. Bring the kids and take a picture with Buster!

All rights to Buster Buffalo image and costume are owned by Bob Litter’s Fuel and Heating Co., and cannot be use without written permission.


About iccostumes

Business owner, costume designer, project manager, yoga diva.
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to Buster the Buffalo Ignites Excitement at Midwestern Propane Company!

  1. Was just thinking of you this morning. Would love to reconnect. I am excited about the idea of shooting some video! Buster is just so telegenic! I will forward you some other thoughts!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s